The Small Business Development Center (SBDC) is proud to offer the following seminars this winter! All seminars are offered at no charge and held online. For additional information on any of the following events, please contact Kaitlin Muldoon by email or at 978.542.7369. All times listed are EST.
Seminar Schedule-June 2024
Unleashing the Power of AI for Small Business Growth
Wednesday, June 5, 11 am-12 pm EST | Online
Free
Are you a small business owner looking to stay competitive and scale your business in today's rapidly evolving market? Join us for an engaging seminar designed to help you harness the potential of artificial intelligence (AI) to drive growth and success.
In this introductory session, you'll hear from Dan Geller, an experienced AI and marketing strategist who has helped numerous small to medium-sized businesses leverage AI effectively. Whether you're tech-savvy or just starting to explore AI, this seminar is tailored to help you understand how AI can benefit your business, regardless of its size or industry.
Discover how AI can provide you with a competitive edge, enabling you to optimize processes, enhance marketing efforts, and achieve results that might otherwise require significant resources. Dan will demystify the hype surrounding AI and show you how to approach it strategically, ensuring that you make the most of this powerful technology.
Through a practical example featuring ChatGPT 4.0, you'll gain valuable insights into how AI can be applied to real-world business scenarios. Dan will walk you through the process of creating well-structured prompts and setting realistic expectations to avoid common pitfalls.
This seminar is perfect for small business owners, entrepreneurs, and decision-makers who want to stay ahead of the curve and explore the potential of AI for their businesses. Whether you're looking to gain a foundational understanding of AI or seeking guidance on how to direct your team to achieve tangible results, this session is designed to meet your needs.
The session will be followed by a Q&A session.
The Speaker will be Dan Geller, Chief Creative Officer of Agency Renegades
Register for this event.
Social Media Marketing for Beginners
Wednesday, June 12, 11 am-12 pm EST | Online
Free
There are a plethora of social media platforms available. Is it necessary to have a presence on all of them? How can you determine which platforms are suitable for your business? Should you continuously stay updated with the latest social media apps? Moreover, is it acceptable to share identical content across all platforms, or does it need to be tailored differently?
In this webinar, you'll gain insights into leveraging each platform effectively to convey your message. Additionally, you'll learn about essential terminology, best practices, and methods for monitoring your social media efforts.
The Speaker will be Rosa DiVirgilio Taormina, Senior Business Advisor and Certified Digital Marketing Professional of the MSBDC Northeast Regional Office.
How to Use ChatGPT in Your Marketing Strategy
Thursday, June 13, 10 am-12 pm | In Person Viking Hall 123
$25
Join us for an immersive workshop where we delve into the transformative potential of leveraging ChatGPT in your marketing strategy. The capabilities of AI-Driven tools like ChatGPT can help you engage with your audience, craft complessing content, and drive impactful campaigns. In this workshop we will discuss the following:
Writing effective prompts to get the most impactful answers
Generating ideas for content
Improving your video and written content
Crafting Compelling Ad Copy
Formulating taglines, social captions, and more!
The Speaker will be Cara Chatellier, Founder and Creative Director of Bubbly Creative.
Leveraging Low-Cost Technology to Boost Your Business Operations
Thursday, June 27, 10 am-12 pm | In Person Viking Hall 123
$25
Discover innovative ways to enhance your small business operations with our presentation on low- to no-cost technology solutions. Learn how leveraging affordable tech tools can streamline processes, boost productivity, and maximize efficiency without breaking the bank.
The Speaker will be Rosa DiVirgilio Taormina, Senior Business Advisor and Certified Digital Marketing Professional of the MSBDC Northeast Regional Office.
| Contact |
Kaitlin Muldoon
|
|---|