Jackie Bowden, a 2015 graduate of Salem State University, has carved a unique path for herself, blending her passions for communications, advertising, dance, and graphic design into a thriving business. Today, she’s the proud owner of Mini Movers Studio, a mobile dance studio that brings movement to children in communities across the North Shore and beyond.
Growing up in Lynn, Jackie was always encouraged to explore a wide range of activities—dance, cheerleading, softball, theater, and more. Her family instilled in her a strong work ethic, teaching her the importance of commitment and time management. “There was zero ‘quit mid-season’ in my family,” Jackie recalls. “I had to maintain my grades and honor my commitments, and that’s something I’m truly thankful for.”
Her father’s advice also shaped her career outlook: “Find something you enjoy doing for work, because that’s how you’re going to spend most of your time.” This mindset gave her the freedom to explore different interests, ultimately guiding her toward a career that merges her diverse passions.
When it came time to choose a college, Jackie was looking for an affordable education with diverse opportunities. “I wasn’t sure what I wanted to do yet, so Salem State’s broad selection of majors and the affordability drew me in,” she says. With a natural interest in communications, she chose to pursue a double major in communications with a concentration in advertising, and dance and graphic design as a minor.
“I chose communications because it allowed me to explore various career options while honing my creativity, especially through the advertising focus,” Jackie shares. Though she considered pursuing dance more seriously, she opted for a minor and committed herself to being as involved as possible, making the dance studio her second home.
During her time at Salem State, Jackie became deeply involved in campus life. She was an active member of Repertory Dance Theater (RDT) and Salem Dance Ensemble (SDE), which helped solidify her passion for dance. She also helped found the Phi Sigma Sigma sorority, where she enhanced her leadership skills. One class in particular had a lasting impact: Freshman Seminar with Carol Rizzo. “It really helped me reflect on my life and future through music,” she recalls, “which was a unique and impactful experience.”
In addition to the classes and organizations that shaped her, Jackie’s various jobs throughout college were crucial in preparing her for life after graduation. “All of the jobs I had taught me valuable skills that I use every day,” she reflects.
After graduation, Jackie spent time working as a graphic designer and dance instructor, while also pursuing her passion for performance. She signed with a talent agency and auditioned in both Boston and New York for film and dance roles. During this time, she also worked a variety of jobs, from substitute teaching to being a brand ambassador. In 2018, the idea for her business—Mini Movers Studio—was born.
What started as a passion project quickly turned into a full-time venture. “Now, I run my business full-time, and I still perform and choreograph in the Boston area,” Jackie says. Her mobile studio offers children’s dance classes across the North Shore, with plans to expand into new locations and launch more programs in the future, including her new location in Charlestown MA that opened in November.
Jackie’s journey has taught her the importance of patience, self-confidence, and persistence. “You CAN make something happen, but you have to be willing to put in the work and time for it,” she advises prospective students. “Not everything will happen all at once, and that’s okay. You just have to be patient and trust that you will figure it out.”
Her best advice for future students? “Find what you love AND have a backup plan. Know that you can pursue an unconventional career path, but always have something to fall back on as you work toward your goals. The backup plan isn’t the end; it’s a safety net that helps you along the way.”
Jackie’s future is full of ambition. She plans to continue growing Mini Movers Studio, expand her product line, and introduce new programs for teens and adults. She also hopes to broaden her work in community theater and choreograph more musicals. With her entrepreneurial spirit and passion for dance, there’s no limit to what she can achieve.
“Don’t let yourself feel limited in life,” Jackie encourages. “Find what you enjoy, and make something out of it. There will be sacrifices and ups and downs, but if you maintain your focus, ask for help, and lean in, it will all be worth it.”
Jackie’s story is a testament to the power of pursuing what you love and having the perseverance to build something meaningful. We can’t wait to see where her journey takes her next!