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Zac Riley
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The Collegiate Advertising Awards (CAA) is an elite, national program recognizing higher education organizations for excellence in communications, marketing, advertising, and promotions of their schools.
The 2022 CAA program received entries from the United States and Canada representing small community colleges to large schools and universities (20,000+ student enrollment).
Submissions were reviewed by a national panel of industry experts, with a possibility of 100 total points. Salem State University’s undergraduate admissions recruitment viewbook entry competed against similar-sized organizations in its specific groups and categories, scoring 95 points and earning Gold status — the highest award possible.
Awards were issued for entries that received top marks from judges, with Salem State University landing in the top 5% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal.
The Collegiate Advertising Awards is pleased to recognize the outstanding creative achievements of Salem State University’s marketing and communications team.
This is the team's second award for the recruitment viewbook, having previously been honored with a Merit Award from the Educational Advertising Awards in February.