Graduate Certificate in Sport Development and Management

Unique and versatile, the graduate certificate in sport development and management is designed to prepare graduates to move into leadership positions at any profit and non-profit sport, fitness and leisure organization. This program expands and deepens professional knowledge of strategic aspects of sport management such as finance, marketing, event and facility management. The program also explores the world’s most systematic and progressive ways to develop sporting organizations and services with a focus on lifelong nurturing of participants for better performance, health, education, and social harmony.

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Program Requirements

Program Features

  • Fully online
  • 4 courses, 12 credits total
  • One year to completion: 2 courses in fall, 2 courses in spring
  • Accessible faculty with support offered via Skype, WhatsApp and Facebook messenger as well as in person

Careers

According to the US Bureau of Labor Statistics, the sport, fitness and recreation management fields are growing at above average rate.* Most recently 500 surveyed US coaches and administrators from different sports indicated that their future success depends on deeper program and athlete development education. According to PricewaterhouseCoopers and statista.com, sport revenues globally are on an upward path.** In particular, sport markets in Brazil, Russia, India, China and the Middle East continue to grow, offering scope for the development of new commercial opportunities in these territories.

*source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Recreation Workers, on the Internet at (visited October 7, 2016) 

**source: Statista, Inc. (visited October 7, 2016)

Graduate Certificate in Sport Development and Management

Combining sport industry expertise with innovative business acumen, Salem State University’s Graduate Certificate in Sport Development and Management is designed to help you move into leadership positions at profit or non-profit sport, fitness, and leisure organizations. Fully online, this unique program expands and deepens professional knowledge of the strategic aspects of sport management, including finance, marketing, event, and facility management. This program also explores the industry’s most systematic and progressive ways to develop sporting organizations and services. Students will: 

  • Learn how to create lifelong nurturing of participants for better performance, health, education and social harmony 
  • Examine how to connect physical education and recreation programs with competitive sport to offer participants healthy paths to excellence 
  • Discover industry best practices in sport management and athlete services 

This program is taught by internationally known faculty with decades of experience coaching and managing university, national and professional teams and working as sport and recreation administrators and consultants to business leaders across the globe. Learn more about the program coordinator of the Graduate Certificate in Sport Development and Management.

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